Character Coaching

For Athletes

James grew up in Boston and has spent the last 30 years coaching, mentoring, and guiding athletes. As a father of four athletes, James understand the challenges that come with the territory.

“I’ve walked the same path as your athlete. As a walk-on who fought my way to become the captain of my ORU basketball team, I know the struggles they face. Grueling practices, constant pressure, new enviorments, new friends, balancing academics with a social life—it’s overwhelming. I’ve been there, and I’ve seen it all—the burnout, the moments of doubt, the life-altering mistakes. It’s tough, and that’s why I’m so passionate about this.”

Character Coaching focuses on their identity, emphasizing discipline, mental toughness, and leadership. The program covers overcoming adversity, discovering purpose beyond sports, and fostering long-term growth through accountability and ultimately becoming great men on and off the field.

Listen, we don’t think twice about investing in skills training and strength conditioning to improve athletic performance. As a parent, James understands—he does it too. But what if we invested just as much in their growth as men? Their character, their values? Trust me, they’re worth it.

Let’s not just build great athletes, let's build great men together.

For Coaches, Leaders, Pastors and Men.

James Kruse brings a unique blend of toughness, authenticity, and faith-driven insight to help you become the leader and man you were created to be. With decades of experience as a Division I athlete, pastor, coach, and mentor, James knows how to challenge, inspire, and equip men to lead with confidence and character in every area of life.

Through a personalized program, James will guide you to:

  • Embrace the Grind: Develop resilience and mental toughness to overcome obstacles and thrive under pressure.

  • Build Strong Values: Learn to lead with integrity, humility, and a servant’s heart.

  • Discover Your Purpose: Align your life with your God-given calling, both personally and professionally.

  • Create Accountability: Establish habits and systems to stay on track and achieve your goals.

With James as your guide, you’ll gain the tools, confidence, and clarity to lead boldly and leave a legacy of greatness.

Three Choices or build your own plan:

Basic Coaching

One-on-One Coaching & Mentoring

  • Bi-weekly Zoom or in-person sessions

  • 24/7 email support and guidance

  • Honest conversations

  • Book reading homework

  • Bible study notes and devos

  • Weekly Tasks to create accountabiltiy

  • Honest, no-holds-barred feedback

If you're ready for real change and willing to embrace challenges, this program is for you. You'll be pushed, held accountable, and equipped to achieve meaningful results.

Full Court Press

One-on-One Coaching/Mentoring

This is my absolute heartbeat and passion—it's you and me, side by side, doing what it takes to create real change together.

  • Weekly Zoom or in-person sessions

  • 24/7 availability for texts and calls (a genuine promise)

  • Honest conversations

  • Book reading homework

  • Bible study notes and devos

  • Weekly Tasks to create accountabiltiy

  • Honest, no-holds-barred feedback

If you're ready for real change and willing to be challenged, this program is for you. I’m committing to being there for you 24/7 to help make transformation in your life a reality.

Parent Coaching

Mentoring for Parents of Athletes

As a parent of four sports-loving kids, my wife and I have experienced every high and low of raising young athletes. We know the thrill of victories, the setbacks of injuries, the stress of recruiting, and the balance of pushing them to reach their best.

If you’re looking for genuine advice, practical feedback, and real support to help you navigate these crucial years with your athlete, this program is for you!